actuate = make innovation workIn ontwikkeling<empty>



Innovation is the most promising source of growth for many companies - it's vital for your survival in today's business world. But once you have an idea, how do you make sure that it is successful; how do you actuate your innovation?


Your opportunity for growth

Innovation is the most promising source of growth for many companies - it's vital for your survival in today's business world. But once you have an idea, how do you make sure that it is successful; how do you actuate your innovation?


Your route to success

Now more than ever, expanding your product range can be very rewarding. But embarking on new product development and and entering unfamiliar markets is not without pitfalls. In short, you need to know what you're doing - or know someone who can support you.

To make sure your product innovations are successful, you need to manage the innovation process very carefully - every step of the way - from brilliant idea to lucrative long-term earner.


We make it easy for you

We make your innovation more effective with process design and efficient customer response. We also offer partnership building, project management and business planning support. pro-Actuate is your route-to-market specialist.

We can help you take the first step into your new business better, faster & cheaper. That's because we're experienced in developing and introducing new products and brands into various European countries.

Examples of business cases can be found on the next page, about us.


The market is waiting…

There's a good chance that customers and consumers are waiting for your new brand or product. It's important to be first in a new market, so don't keep them waiting too long! Early adopters love first movers!

Why not call us today to arrange an appointment to discuss possibilities (naturally, entirely without obligation).




In ontwikkeling

better, faster & cheaper

Doing... In practice, this involves at least the following activities:

pro-Actuate can advise and assist you on all these aspects of the innovation process. An integrated approach – from ‘front end’ to execution – increases the success rate of your innovation efforts.

... and the threats

There are many pitfalls along the way. In fact, a recent study* show that 85% of all new product ideas never make it to the market. And of those that do, 60% are never followed up and disappear from stores within two years. The process is even more risky if you are introducing your products into unfamiliar markets.

*Deloitte Research; global manufacturing survey Mastering Innovation

actuate = make innovation work

The opportunities...

Surveys* show that co,mpanies with well-conceived, well-executed innovation initiatives achieve new product sales that are 2.5 times higher. They also get returns on their innovation investments that are 10 times higher. In other words, providing you ‘do the right project’s and then ‘do that project right’, innovation can be the key to generating the growth you’re looking for.

*Arthur D. Little; Innovation Excellence Study 2005, PDMA Foundation study